Ainstein and ADAC Automotive are Working Toward a Joint Venture, RADAC Automotive, to Drive Development and Deployment of mmWave Radar-Based Sensing Solutions Integrated into Functional Exterior Assemblies


First RADAC mmWave Radar Module Available for Demonstration at CES

January 7–10 in Las Vegas

Ainstein, a leader in designing and building intelligent radar systems, and ADAC Automotive, a leading Tier 1 global automotive supplier, today announced they have entered into an agreement to create a global joint venture that will design, develop, and manufacture innovative mmWave radar-based sensing solutions for use in the global automotive marketplace. RADAC Automotive will hold demos of its first patent pending solution, a mmWave radar module, designed to enhance the customer experience by providing hands-free vehicle access at this year’s CES, January 7-10, 2020 in Las Vegas.

To arrange a demo with RADAC, please contact us

“The process of combining these leading businesses, each with distinct strengths, will accelerate the development of advanced mmWave technology much more rapidly than either of us could achieve individually,” said Andrew Boushie, Ainstein’s Vice President of Strategy and Partnerships. “We believe that this joint venture is a great opportunity to ensure the future success of both organizations, while unlocking a broader scope of advanced radar development and distribution.”

“ADAC Automotive has a history of creating partnerships that have extended our reach in terms of customers and global footprint. This partnership with Ainstein will extend ADAC’s reach in technology and product, which is a core part of our strategy going forward”, said ADAC Automotive’s Executive Vice President of Global Business Development, Jeff Ackerman.

“The proximity gesture access technology displayed at CES is our first project of many and represents a fraction of the potential growth for RADAC. ADAC’s strategy of vertically integrating electronics into functional and cosmetic exterior applications dovetails extraordinarily well with Ainstein’s objective to capitalize on the upside potential in automotive to lead in radar based sensing” said ADAC Automotive’s Executive Director of Global Sales, Jack Prince.    

The joint venture is the next step in the strategic alliance forged between Ainstein and ADAC Automotive and is expected to be operational by the second quarter of 2020. Ainstein will contribute its innovative core radar technology to ADAC Automotive’s proven Tier 1 supplier reputation. RADAC Automotive will operate independently as a “new” radar technology Tier 1 supplier. RADAC will offer both products and services to the global automotive market.

RADAC Automotive will focus on mmWave radar-based sensing solutions for use in the global automotive marketplace for the following types of applications:

  • Proximity Gesture Access Sensor
  • Automobile Access and Entry
  • Parking Assistance
  • Object Detection
  • Advanced Driver Assistance (ADAS)
  • Autonomous Driving
  • In-Cabin Sensing/Vital Sign Monitoring

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